I. Educational objectives

This major is oriented towards the needs of global economic development, aiming to cultivate high-quality, comprehensive talents with a global perspective and innovative spirit. we try to train students to be familiar with the principle of modern economic science and management science, with knowledge and skills in business activities, to master skills of theory and practice of computer technology, network communication technology and information processing technology. They can proficiently use electronic networks and information technology to carry out business, trade, and marketing management activities, and engage in work related to e-commerce, e-government, and the development and management of related systems.

II. Program Features

This major is distinguished by the deep integration of digital intelligence technologies with international economic management, with a practice-oriented training approach. It leverages industry-academia collaboration to build a hands-on training system. The curriculum focuses on developing students' capabilities in business data mining and analysis, cross-border e-commerce operations, and cross-cultural business communication. This enables them to flexibly apply professional theories and tools to address global market challenges, ultimately cultivating high-quality, innovative talents who can thrive in the evolving landscape of global digital trade.

III. Main Courses